The District Court of Odense has fined Kender Du Det ApS, a Danish content-creation company, DKK 140,000 for breaches of the Danish Marketing Practices Act.
The case concerned a YouTube video about smuggling alcohol into a festival, together with undisclosed advertising linked to the video and in an Instagram post. The court found that the video encouraged dangerous or reckless behaviour among children and young people and unlawfully featured alcohol.
The ruling has relevance beyond Denmark, both because EU consumer law recognises digital content as a product and because the rules on undisclosed advertising derive from harmonised EU consumer law.
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