Successful brand creation and management relies on careful handling of legal issues.
We advise you on the agreements you need when developing a new brand, including those governing copyright ownership, design records and the ability to register your brand as a trade mark.
We help you with ongoing legal management around your brand with advice on sponsorship deals, endorsements and co-branding.
We will review your merchandising, point of sale materials and marketing collateral, helping you negotiate the increasingly complicated world of online marketing.
This means taking into account defamation laws, unfair competition and ambush marketing regulations that may restrict how you can talk about third party brands and products or services.
We bring expertise in Geographical Indications, collective and certification marks and their licensing, co-branding and other brand orientated marketing structures.
Our IP expertise means we can ensure your commercial operations work seamlessly with your trade mark portfolio management.